Since the creation of social media, businesses have tried to
harness its power to promote their products. Websites like Yelp have been operating as an “online urban
guide” where any consumer (no matter what their bank account holds) can go and
write a review on a business. This sort of access to consumers has both helped
and hindered all types of businesses as a result of the reviews dictating their
ratings. While websites like these are causing controversy in the business
world, none have yet to mention the effects websites like these have on
society. In 2014 citizens know to be cautious of what they post on Facebook, Twitter, and Instagram, but what about the reviews
they post about gentlemen’s clubs on Yelp?
Yelp
has taken one of the greatest taboos of society and allowed people to
publish their every thought on it. While it is known that strip clubs exist and
may be up the block, the clubs themselves have taken a step back and tried to
blend in and be as presentable and professional as possible, even if it is just
so that they do not get shut down. Before, attendees of the clubs were not so
public about how they spent their evenings. Now, websites like Yelp have equated strip clubs with
restaurants, shopping centers, and even hospitals and have given everyone a
soapbox to stand on to share their opinion alongside a photo of themselves and
their information.
This series
illustrates societies’ desensitization to their own anonymity contrasted
against each clubs’ presentation of their business.
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